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　Lately I've been playing Diablo 3 game. I would like any of the players played the game should be very familiar with I have repeatedly experienced the scene. Players will need to be running around in the game and avoid the AOE attack, think of ways to help teammates resurrection of the dead, and swept those useless thugs; you with partners who will ultimately allow the boss to run out of the value of life, and immediately around the corpse next to the observation that if they are able to derive some useful loot.

　　"Diablo 3" is a game on the players to take the weapons to attack the monster, and kill monsters to get more powerful weapons. In such games, the players will be through the effective integration of the role of skills and equipment, try to expand the output of the system.

　　So the players need to do first is to obtain new equipment (especially when you reach 60 or when you begin to challenge the difficulty level of Hell or Inferno), but different from the earlier game series, "Diablo III" by using the auction house (the game state Note: that is, players can buy or sell their equipment in order to let fall the trophy is no longer the only way of arming themselves) increase the complexity of this process.

　　I've been thinking about how much psychological theory that can explain our willingness to buy in the auction house and brush mission in the game action. Game developer Blizzard may have two goals: first, allowing the player to own gold in the game are willing to spend to maintain the economic development of the game (or in the auction house using real money in exchange for gold), followed by is to take the earlier the method of allowing the player to repeatedly find certain content in the game.

　　Even if the heart anchor does not have any meaning or is random and will continue to play a certain influence. Behavioral economists DanAriely and his colleagues began a study heart anchor during the auction to allow bidders to write the last two digits of their social security number in their bid on the table. Than after double-digit security number below 20, those numbers above 80 are more willing to pay more than 346 percent of the money to replace it like wine or chocolate, and other commodities.

　　This is why I would think that if Blizzard wants players to invest more money in the auction house, it will need to master the principle of pre-allocation of the purchase price in order to be able to search some of the larger digital players at the beginning. If you see large numbers, our hearts will not perceived to exaggerate the value of commodities.More information about Diablo 3 Items ,click here.